Generative artificial intelligence (AI) is rapidly finding its way into various areas of business and industry. Specialized AI systems create texts, support software development and optimize production processes. At the same time, their use raises fundamental questions: How can AI be used safely and profitably? And what strategies are needed for this? A current white paper from the Learning Systems platform discusses the use of generative AI. SWOT analyses are used to derive strategies on how companies can exploit potential and tackle challenges. Specific application examples provide practical tips for companies.

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