The jobwalk is an innovative recruiting format that meets the current shortage of skilled workers and the changing needs of potential applicants and job seekers: Instead of luring candidates to an exhibition center or a musty triple gymnasium, at jobwalk you meet your target group where they naturally hang out: On a summer Saturday in the heart of the city center. Here you can finally find the right employees.
In a good mood, in a relaxed atmosphere, with ice cream, coffee and – above all – at eye level, employers and prospective employees meet at the jobwalk in a new format.
Thanks to our large-scale visitor advertising in the run-up to the event, over 75% of visitors come to the jobwalk specifically either to find out about regional job opportunities or to look for a new job. In addition, we are the only event that reaches a significant number of “latent job changers”, with just over 20 percent of visitors coming to the event in the city by chance. And quite a few people who were not “actually” looking for a job have spontaneously found a new employer at the jobwalk that suits them better.
In addition, the jobwalk offers its exhibitors a unique fee concept. Small, medium-sized and craft enterprises can also afford to take part in jobwalk, as the stand fee is based on the number of employees. No stand prices with a watering can based on the number of square meters, but an adapted fee concept that is geared to the exhibitors’ possibilities.
Around 203,500 visitors came to our previous events in Erlangen, Jena, Regensburg and Leipzig and held around 131,000 discussions with a total of 1,471 exhibitors.
We surveyed just over 7,000 visitors during the events: over half came with the specific intention of looking for a new job, around a third because they wanted to find out about the regional job market and around eleven percent because they came across the jobwalk by chance.
More than half of all visitors were employed, 27 percent were students, followed in third place by school pupils (16 percent) and nine percent were trainees.
The expectations of both visitors and exhibitors were met to a high degree.
