The document is a study on Generation Z’s expectations of career sites and their influence on the recruiting process.

About us: Skilled labor shortage and its mission

Fachkräfteangel is an initiative to support companies in the recruiting process through creative and innovative approaches.

• Cooperation between the digital agency creativestyle and KME Studios.
• Objective: Efficient and successful organization of the recruiting process.
• Focus on customized recruiting websites and targeted content for young talents.

Foreword: The war for talent

Competition for skilled workers is more intense than ever, and career sites are crucial for attracting young talent.

• 86% of German companies have difficulties filling vacancies.
• 532,000 unfilled vacancies, particularly in IT, health, technology and education.
• 48% of Generation Z are considering changing employer in the current year.

Searching for information: Where Gen Z searches for employers

Career sites are the most important source of information for young talents, followed by job portals and social media.

• 69.4% use company career pages.
• 66.7% obtain information via job portals such as Indeed and Stepstone.
• 54.6% use social media for authentic insights into companies.

Choice of device: Use of smartphones and PCs

Generation Z is increasingly using mobile devices to research career sites.

• 56.5% use PCs/laptops
• 39% Smartphones and
• 4.6% Tablets.
• Career sites need to be responsive to be successful on small screens.

What Gen Z really wants to see: First impressions count

Young talents decide within 1-2 minutes whether to stay on a career site or jump off.

• 44.4% form a first impression within 1-2 minutes.
• The homepage must be appealing and informative in order to arouse interest.

Information: Important content on career pages

Transparent information about salary, corporate culture and everyday working life is crucial for Gen Z.

• Salary and insights into everyday working life are the top wishes.
• 88% of companies do not specify salary ranges in job advertisements.

Format preference: Preferred information formats

Generation Z prefers a mixture of texts and videos to absorb information.

• 47.7% prefer short videos
• 42.3% Texts.
• Interactive elements are less in demand (9.9%).

Structure & functions: Requirements for career pages

A clear structure and simple navigation are very important for Gen Z.

• 57.7% consider simple navigation to be very important.
• Search and filter functions for jobs are decisive for 55.9%.

Application hurdles: Factors that prevent applications

Too much mandatory information in the application form is the main reason for applications being abandoned.

• 2.99 average rating for too many mandatory fields.
• Lack of information and technical problems increase the abandonment rate.

Communication: Preferred channels for questions

Generation Z prefers personal contact channels such as e-mail or telephone for questions about the application process.

• 54.1% use e-mail or contact forms.
• Live chats and chatbots are less popular (15.3% and 8.1% respectively).

Conclusion: The path to a successful career site

An appealing and user-friendly career site is crucial for attracting young talent.

• Companies must have a clear and authentic online presence at an early stage.
• Fachkräfteangel offers support in the development of effective career pages.